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The Challenge
Sharken is a first-of-its-kind SaaS tool that allows businesses to conduct their own cybersecurity risk assessments. The product itself is robust and comprehensive, built by seasoned expert Mordy Fried of Keystone Cyber Protection. But launching something entirely new required branding that would command industry respect without intimidating their diverse audience of IT teams and business owners.
What They Needed
A brand that looked as sophisticated as the technology behind it, while feeling simple and approachable enough for any business owner or IT manager to confidently adopt.
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