The Challenge

When the Gindis from InMotion Home Rehab reached out, their business was growing fast. They were expanding beyond physical and occupational therapy to include nurse practitioners and mental health services, bringing even more care directly into patients’ homes.

But their brand hadn’t grown with them. Their old logo and materials felt dated and generic, nothing that captured the warmth, partnership, and professionalism that define their work. They needed a look that felt as caring and capable as the services they provide.

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What They Needed

A brand identity that felt human, hopeful, and trustworthy, a color palette and visual style that stood apart from the typical healthcare blue, and consistent materials they could confidently use and share as their services and team continued to grow.