Our Approach

We developed a brand system and integrated e-commerce site that gave her clean beauty line the polished presence it deserved.

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Identity System:

Clean, playful lowercase typeface for easy, confident beauty. Deep mauve palette reflecting makeup tones. Circular logomark reminiscent of an eye, hinting at both beauty and nature.

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Website Design:

Built a user-friendly e-commerce site integrated with Instagram Shop, making the path from scroll to purchase effortless.

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Instagram Launch:

Designed a launch campaign that celebrated the new brand identity and guided followers to the streamlined website.